Zendaya Dominates Emmys Red Carpet Rankings With $6.7M in Media Impact

The 78th Primetime Emmy Awards drew 6.8 million viewers, a 10 percent drop from last year, but red-carpet fashion influence remained strong, with Zendaya dominating the rankings. The Hollywood Reporter and Launchmetrics' Red Carpet Power Rankings measured earned engagement, showing fashion's continued dominance in awards show conversations. Zendaya topped the women's rankings with an MIV of $6.7 million in a custom Prada gown, while Selena Gomez placed second in Louis Vuitton. Prada finished second among fashion brands with $7.7 million, largely credited to Zendaya, while Louis Vuitton led with $7.8 million. Colman Domingo topped the men's rankings in Valentino. Tiffany & Co. led jewelry brands with $2.2 million, boosted by Gomez's pieces, while Tyler Ellis took first place among accessories. The top five women earned $21.2 million combined, exceeding last year's total by $1 million, attributed to the "Zendaya factor." The next major red carpet event is the 2026 MTV Video Music Awards on Sept. 27.