YouTube rolls out unskippable ads on smart TVs worldwide

3dnews.ru (Russian)

YouTube is now showing unskippable ads globally on smart TVs. Google's AI-powered campaigns in Google Ads and Display & Video 360 aim to increase profits by offering advertisers guaranteed viewer attention in a fragmented media landscape. This move signifies YouTube's shift towards a more traditional TV advertising model, potentially influencing other platforms to adopt similar formats.


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