YouTube CEO Neal Mohan focuses on AI and creators to boost growth

ft.com

Neal Mohan, YouTube's CEO since 2023, is focusing on artificial intelligence and content creators to drive growth. YouTube's advertising revenue has rebounded, growing 15% in 2024, despite challenges in Google's core search business. Mohan is introducing AI tools to enhance user creativity while ensuring creators remain central to YouTube's strategy. Features like auto dubbing and AI-generated content aim to expand audience reach and engagement. Mohan also faces challenges from political figures like Donald Trump, who was banned from the platform. He emphasizes YouTube's commitment to free speech while maintaining community guidelines and investing heavily in AI moderation.


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YouTube CEO Neal Mohan focuses on AI and creators to boost growth | News Minimalist