Young men embrace quarter zips and matcha, signaling a shift in modern masculinity

gq.com

A viral TikTok trend shows young men swapping streetwear for quarter-zip sweaters and matcha, signaling a shift in modern masculinity. This "Quarter Zip Movement" suggests a desire for maturity and a move towards business casual attire, reflecting an evolving identity from young men to "young gentlemen." The trend emerges amidst discussions about a masculinity crisis and societal preferences for more traditional male presentation, with some media outlets analyzing its deeper cultural implications.


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Young men embrace quarter zips and matcha, signaling a shift in modern masculinity | News Minimalist