Yeti overcomes production crisis after designer's murder to thrive in cooler market

Yeti, founded by brothers Roy and Ryan Seiders in 2006, faced a major setback in 2008 when their collaborator, Australian designer Ivan Brown, was murdered. His death left Yeti's production in jeopardy, as he had not left a will, complicating the factory's operations in the Philippines. Despite the turmoil, the Seiders brothers managed to secure production and continued to innovate their cooler designs. Yeti's Tundra cooler quickly gained popularity, leading to significant growth, and the company is now valued at $3.5 billion. Today, Yeti maintains a relationship with Brown's widow, Gloria, who took control of the factory after his death. The Seiders brothers have since shifted their supply chain to ensure stability and have seen their brand thrive in the competitive cooler market.