Yas Island Abu Dhabi uses Bollywood star and AI influencer to attract young Indian travelers

economictimes.indiatimes.com

Yas Island Abu Dhabi is using Bollywood actress Sahher Bambba and AI influencer Naina in a campaign to attract young Indian travelers. The "Smash the Ordinary" campaign features Instagram reels showcasing Yas Island's theme parks, combining real footage with AI-generated narration. This targets Indian millennials and Gen Z who rely on social media for travel inspiration. This initiative reflects a growing trend of destinations using AI and digital content to create interactive and personalized promotions for a digitally-savvy audience.


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Yas Island Abu Dhabi uses Bollywood star and AI influencer to attract young Indian travelers | News Minimalist