Xbox chief says brand identity is changing to embrace multiplatform gaming

Phil Spencer, head of Xbox, stated that the brand's identity is changing. He indicated that keeping first-party games exclusive to Xbox is no longer a priority. Instead, Xbox aims to make games available on multiple platforms. Spencer confirmed that games like Starfield will not have exclusivity windows on Xbox. He emphasized the importance of reaching players across different platforms and supporting creators in making their games accessible. He reassured fans that their game libraries will remain safe and playable across devices. Spencer highlighted Xbox's commitment to backward compatibility and crossplay, stating that the brand's evolution is necessary for the gaming industry.