Xander Zhou debuts Fall 2025 collection digitally in Shanghai

Xander Zhou kicked off Shanghai Fashion Week with a unique digital release for his Fall 2025 collection. The Beijing-based designer shared preview images on social media, collaborating with friends to create buzz before the official launch. This approach allowed others to interpret his collection, reflecting on how technology shapes perception and reality. Zhou emphasized that our understanding of reality is influenced by digital tools, from artificial intelligence to social media filters. His collection focuses on suits, experimenting within a structured framework. He aimed to push the boundaries of design while maintaining traditional tailoring. The collection featured innovative elements, such as transforming lapels into unique shapes and adding new functionalities to classic pieces. Highlights included a navy jacket with a vampiric collar and surprising design details on others. While the 93 looks were bold and imaginative, some felt there could have been a tighter selection. Despite the digital format, Zhou successfully merged his conceptual ideas with tangible designs. His work continues to make an impact in the fashion world, and many hope he returns to the runway for future events.