X raises premium-plus subscription price to boost creator payments

thehindu.com

X, the social media platform owned by Elon Musk, has increased the price of its premium-plus subscription from $16 to $22 per month in the U.S. as of December 21. This change aims to enhance payments for creators. The basic and premium subscription prices remain unchanged at $3 and $8, respectively. Existing premium-plus subscribers will keep their current rates until January 20. This pricing update follows a shift in X's revenue-sharing model in October, which focuses on compensating creators based on content quality and engagement rather than ad views.


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