X raises premium-plus subscription price to boost creator payments

hindustantimes.com

Elon Musk's social platform X has raised the price of its premium-plus subscription from $16 to $22 per month in the U.S., effective December 21. The basic and premium plans remain at $3 and $8, respectively. This price increase aims to enhance payments for creators, following a change in the revenue-sharing model in October. New subscribers will pay the new rates, while existing members can keep the old prices until January 20. Premium-plus subscribers receive benefits like ad-free browsing and access to the Grok AI chatbot. The platform, previously reliant on advertising, is shifting towards subscriptions for growth.


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X raises premium-plus subscription price to boost creator payments | News Minimalist