World of Warcraft subscription price remains unchanged since 2004, says former CEO

gamespot.com

World of Warcraft has maintained a $15 monthly subscription price since its launch in 2004. Former Activision Blizzard CEO Bobby Kotick stated that raising the price could upset the game's dedicated playerbase, which has seen over 150 million subscribers. Kotick emphasized the importance of offering value-added services instead of increasing subscription costs. He noted that even a small price hike could have caused issues with players. Chris Metzen, a key figure in Blizzard's success, returned in 2022 as a creative advisor. Kotick highlighted Metzen's influence on the latest expansion, The War Within, and expressed confidence in future expansions under his guidance.


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World of Warcraft subscription price remains unchanged since 2004, says former CEO | News Minimalist