World Cup hydration breaks create new advertising opportunities

gazetaesportiva.com (Portuguese)

New hydration breaks at the World Cup are creating lucrative advertising opportunities for broadcasters. FIFA's mandatory three-minute breaks per half, intended for player safety in hot weather, allow for additional commercial slots during broadcasts, potentially boosting revenue significantly. This change, particularly in the US market, aligns with North American sports broadcasting models and offers premium advertising space, with a 20-second spot costing an estimated 425,000 euros.


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World Cup hydration breaks create new advertising opportunities | News Minimalist