Workman challenges the recovery wear market with affordable fatigue-relief clothing

news.yahoo.co.jp (Japanese)

Workman has launched a new line of "Mediheal" fatigue recovery wear, priced from 1,900 yen, significantly undercutting the typical 10,000 yen market price. The company is producing two million units, with 1.8 million in apparel, aiming to address customer complaints about frequent stockouts of their popular low-priced items. This move marks Workman's full-scale entry into the recovery wear market, building on their previous fatigue-relief product development since 2021.


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Workman challenges the recovery wear market with affordable fatigue-relief clothing | News Minimalist