Wicked merchandise launches ahead of film premiere featuring Grande and Erivo

The film adaptation of the Broadway musical "Wicked," starring Ariana Grande and Cynthia Erivo, premieres on November 22. In anticipation, various brands have launched themed merchandise, including makeup, luggage, and clothing, inspired by the characters Elphaba and Glinda. Notable collaborations include Béis luggage, Target's exclusive apparel, and Grande's makeup line featuring themed sets. Other brands like Aldo and BoxLunch offer handbags and clothing, while Wet Brush and OPI provide hair and nail products. These new merchandise offerings differ from previous releases by focusing on the film's characters and themes, appealing to both fans of the musical and new audiences. The products are selling quickly as the film's release date approaches.