Why slow adoption can be a smart strategy, as seen with Google Glass and AI

Luxury brands' initial skepticism towards wearables like Google Glass, unlike tech companies' rapid adoption, proved strategically sound as the market later validated their caution. This reluctance stemmed from understanding that wearables were identity signals, not just functional devices, and their cultural legitimacy was not yet established, a lesson now repeating with AI. The article argues that speed of adoption is not a strategy, and understanding the difference between capacity and identity innovations is crucial for navigating new technologies.