Why Mazda's sales lag despite strong car design and driving dynamics

Mazda's sales are struggling despite well-regarded car designs and driving performance. The company ranks sixth in domestic sales among eight manufacturers. Mazda's sales have declined significantly since 2010, with current average monthly registrations around 12,600 units. This is attributed to a lack of distinctiveness in their vehicle lineup, making models hard to differentiate. The article suggests Mazda needs to introduce more diverse vehicle types, like the concept car shown at the Japan Mobility Show 2025, to appeal to a broader audience.