Why Hollywood stars are flocking to Broadway

Hollywood stars are increasingly appearing on Broadway, drawn by the appeal of live performance and the prestige of stage acting, despite lower salaries than film. This trend has intensified over the last decade, with many A-listers headlining major productions. Producers often use celebrity casting to boost ticket sales and revenue, especially after the COVID-19 pandemic, with a 2022 study showing an average weekly revenue increase of $250,000. While some critics call this "stunt casting," many stars have earned critical acclaim and Tony Awards for their stage debuts. For actors, Broadway offers a unique creative challenge with no second takes and real-time audience feedback, as well as opportunities for roles unavailable in film and TV. Notable stars currently on Broadway include Tom Hiddleston, Jim Parsons, Tom Felton, Joe Keery, and Billy Crystal.