Why floor mats are not standard on new cars

Floor mats, purchased by over 95% of new car buyers, remain an optional extra due to cost-saving measures and dealer sales strategies. Manufacturers aim to minimize production costs, making even floor mats a significant expense if standardized. Dealers also use floor mats as a flexible option for discounts and incentives. This practice allows dealers to maintain profit margins and facilitate sales in a competitive market, as the culture of negotiation persists.