Westerners avoid seaweed due to unfamiliarity

Westerners are reluctant to eat seaweed due to a lack of familiarity and cultural integration, despite its environmental and nutritional benefits. A study comparing the UK and Japan found that cultural familiarity is a major barrier in the UK, while Japan faces challenges in maintaining consumption among younger generations. The research suggests integrating seaweed into familiar dishes and using public figures can help increase its acceptance in Western diets.