West Swiss consumer protection calls for clearer influencer marketing regulations

Influencer marketing in Switzerland needs clearer regulation due to widespread undisclosed advertising, particularly for fast fashion and unhealthy products. A study by the West Swiss Consumer Protection (FRC) found many social media posts disguised as personal recommendations, promoting excessive consumption, especially among youth. The FRC advocates for legal definitions, transparent labeling, shared responsibility among influencers and brands, and media education for children.