Wendy Guevara's ice pops angered an Oxxo employee

A recent product launch by influencer Wendy Guevara caused an Oxxo employee to express frustration on social media due to high demand for her new "Chupa Loka" ice pops. The employee's complaint stemmed from the rapid sell-out of the ice pops, leaving him unable to purchase one for himself, despite the product's popularity. He later reviewed the product positively, highlighting its taste and connection to the influencer. This incident underscores the growing trend of influencer-created brands, which often leverage existing fan bases for quick market entry, with the influencer serving as both the face and primary marketing channel.