Watch trends for 2026: smaller sizes, artful designs, and a booming vintage market

Watchmakers are embracing smaller watch sizes, with 36mm and below becoming increasingly popular for both men and women, signaling a return to retro aesthetics. This trend sees brands like Cartier offering micro variations of their iconic models, while other manufacturers are exploring novel ways to wear timepieces, such as necklaces and rings. The vintage watch market is also booming, with a growing number of consumers considering pre-owned timepieces due to affordability and rarity, alongside collaborations between watchmakers and artists.