Walt Disney launches new office to oversee AI and mixed reality integration

Walt Disney is creating a new Office of Technology Enablement to manage the use of artificial intelligence and mixed reality across its film, television, and theme park divisions. Jamie Voris will lead the unit, which aims to align various technology projects with Disney's overall strategy. The new office will not centralize technology work but will ensure that projects fit within Disney's broader goals. It is expected to grow to about 100 employees. This move follows Disney's earlier formation of a task force to explore AI applications. Disney is also enhancing its expertise in augmented and virtual reality. The company is focusing on integrating these technologies into theme park experiences and consumer products, as competition in the AR/VR market intensifies.