Victoria Beckham Beauty Debuts Hotel Portofino Extrait de Parfum

Victoria Beckham Beauty is launching Hotel Portofino, its first extrait de parfum, on Sept. 9, priced at $320 for a 50ml bottle. The fragrance features notes of bergamot, basil, saffron, wild fig, agarwood, pinot noir accord, incense, papyrus, and black amber. It is inspired by Beckham's 1997 trip to Portofino with her husband David, representing enduring love, and was created with master perfumer Jérôme Epinette. The launch expands the Portofino ’97 franchise, which has grown 65 percent year-to-date and could reach $20 million in first-year retail sales. It follows Victoria Beckham Holdings Ltd.'s first operating profit of 7.3 million pounds in 2025, with revenues rising 15 percent to 129.8 million pounds.