Versilia tourism sees over three million visitors, boosting arrivals and overnight stays

lanazione.it (Italian)

Versilia tourism saw over 3.17 million visitors in the first eleven months of 2025, marking growth in arrivals and overnight stays. The region experienced a 1.9% increase in arrivals and a 3.5% rise in overnight stays compared to 2024. International tourism, particularly from Poland, the US, and Eastern Europe, drove this growth. A new operational plan for 2026-2027 focuses on extending the tourist season, strengthening the domestic market, and developing diverse tourism experiences.


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