VDO.AI's interactive creative suite boosts CTV and OTT publisher CPMs by 5X

business-standard.com

VDO.AI launched an Interactive Creative Suite for CTV/OTT publishers, boosting CPMs by 5X. The new technology transforms standard ad inventory into interactive experiences, increasing engagement and advertiser conversion. This addresses a gap in CTV monetization where some ad spend yields no measurable value. This innovation comes as CTV in India experiences rapid growth, aiming to improve ad effectiveness and publisher revenue in the evolving streaming landscape.


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