Vaga Arquitectura and Pistache Ganache unveil pink-clad mattress store in São Paulo

Vaga Arquitectura and Atelier Pistache Ganache have redesigned a mattress store in São Paulo, creating a new flagship for Zissou. The 162-square meter space features curving coral walls and a pink facade, enhancing the store's visibility. The interior includes a custom pink membrane that divides the space into smaller areas, providing a unique experience for each product. A plush dark blue carpet guides customers through the store, leading to a secluded Blue Room with controlled sound and lighting. The renovation opened up the store's height and added a spiral staircase to an upper level with a terrace for events. This design aims to integrate online and offline shopping experiences while focusing on customer engagement.