UP study reveals 1,500 social media accounts covertly campaigned in 2022 elections

A UP study found over 1,500 social media accounts covertly campaigned in the 2022 elections. The research identified 1,425 influencer accounts across platforms like YouTube and TikTok engaging in under-the-radar political promotion. An estimated $27 million may have been spent on these campaigns. The study utilized an interdisciplinary approach combining social science, computational methods, and economic modeling to analyze online political influence operations.