United Spirits acquires Greater Than gin maker

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United Spirits (USL) is acquiring Nao Spirits & Beverages, the maker of Greater Than gin, in a deal valued at approximately ₹110 crore, making it a wholly-owned subsidiary. USL, the Indian arm of Diageo, will purchase additional shares and invest further capital to reach 100% ownership. This follows USL's initial stake acquisition in March 2022, marking a gradual buyout of the craft spirits maker. This acquisition aligns with Diageo's strategy to expand its premium portfolio and invest in the Indian market, which is seen as a key innovation hub. The deal comes as the gin market's growth has slowed in India.


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United Spirits acquires Greater Than gin maker | News Minimalist