United Airlines celebrates 100 years of Rhapsody in Blue as its theme song

This year marks the 100th anniversary of George Gershwin's "Rhapsody in Blue," which has been United Airlines' theme song since 1987. The song was initially part of a marketing campaign focused on business travel and New York City. United Airlines first secured the rights to the song in the 1980s for $300,000 annually. The song is now used in various contexts, including safety videos and as background music in United lounges, enhancing the travel experience. The song's blend of classical and jazz elements reflects New York's diverse culture, making it a fitting choice for the airline. United's use of "Rhapsody in Blue" has remained consistent despite changes in branding and design over the years.