Unequal revenue sharing could have saved the Pac-12, Big Ten considers private capital

Unequal revenue sharing based on performance or brand value could have saved the Pac-12, potentially preventing USC and UCLA's departure. The ACC and potentially the Big Ten are adopting unequal revenue models. The Pac-12 previously used such a system before 2013, which benefited its top schools. The Big Ten is reportedly considering a $2 billion private capital deal, which could further entrench unequal revenue distribution favoring its biggest brands.