Ukraine's Zhyvchyk adds raspberry and cherry cola after redesign backlash

Zhyvchyk, the iconic Ukrainian soft drink, has surprised shoppers by launching two new flavors: raspberry cola and cherry cola, shortly after a controversial packaging redesign. The new bottles were revealed on Threads by user m.komarovvva. They are currently sold for 66 hryvnias each at online retailer Maudau, while physical store availability remains undisclosed. Earlier, Zhyvchyk updated its packaging, replacing the familiar apple with a modern logo. Many consumers said the drink became less recognizable, prompting memes and heated social media discussion.