UK supermarkets remove junk food ads violating new regulations

nos.nl (Dutch)

UK supermarkets Lidl and Iceland had junk food advertisements removed for violating new advertising rules. The ads promoted sugary pastries, candy, and mini spring rolls. The ban on advertising high-fat, high-sugar, and high-salt foods took effect this year. These actions mark the first enforcement of the new regulations aimed at reducing childhood obesity, a significant issue with 35% of British children overweight or obese by the end of primary school.


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