UK supermarkets may adopt dynamic pricing with AI technology

metro.co.uk

The Bank of England suggests dynamic pricing, where prices change based on demand, may soon appear in UK supermarkets. Businesses are increasingly using AI and data to adjust prices, potentially leading to different customers paying different amounts for the same items. Electronic shelf labels facilitate these rapid price changes. While some UK supermarkets use digital labels, they deny plans for dynamic pricing, citing potential consumer backlash and reputational damage as deterrents.


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UK supermarkets may adopt dynamic pricing with AI technology | News Minimalist