UK firms keep greenwashing despite advertising censure

An investigation reveals that several companies, including Virgin Atlantic and Renault, are still publishing misleading environmental claims in their advertisements despite being previously censured. The Advertising Standards Agency (ASA) had previously ordered these companies to remove the misleading ads. The investigation by Greenpeace UK's Unearthed unit found that these companies continued to make unsubstantiated claims about the environmental benefits of their products. The ASA, while lacking the power to issue fines, can take actions like publicizing the companies' non-compliance. The ASA has stated it is actively monitoring green claims and working to ensure businesses make accurate environmental claims.