UK and EU firms can maximize AI ROI by aligning storage with business goals

Only 28% of AI projects generate measurable ROI, despite global spending projected to reach $2.59 trillion in 2026, up 47% year-on-year. Organizations can improve returns by treating storage and data infrastructure as strategic enablers, aligning them with business goals, and using tiered storage to match performance and cost to data value. Compute investments suffer when storage bottlenecks constrain performance. Proactive capacity planning, early compliance with regulations like UK GDPR and EU rules, and forecasting storage needs alongside GPU investments help avoid costly remediation and operational risks.