UFC partners with crypto prediction platform amid gambling concerns

The UFC has partnered with Polymarket, a crypto prediction platform, to integrate a real-time "prediction scoreboard" into broadcasts, aiming to increase fan engagement through betting. This deal follows confirmation of an FBI investigation into alleged fight-fixing after suspicious betting activity surrounding a recent match, with reports of other fighters being approached to throw bouts. The UFC parent company TKO acknowledges investigations into only two incidents over three years, stating they work with a betting integrity service and have robust compliance measures.