UBS survey reveals consumer preferences for athletic brands like Nike and Adidas

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Nike leads in unaided brand awareness for athletic footwear and apparel globally, according to a UBS survey. The survey of over 3,000 consumers across China, Germany, the UK, and the US also found Adidas and Puma ranking highly in awareness and purchase intent. Nike also secured the top spot for brand loyalty and conversion rate, indicating strong consumer retention.


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UBS survey reveals consumer preferences for athletic brands like Nike and Adidas | News Minimalist