Tulum tourism crisis deepens as airlines cut flights and visitors stay away

Tulum's tourism crisis has deepened, with major airlines canceling most flights to the local airport and passenger traffic down 33% since 2025, leaving the terminal nearly empty and local businesses struggling. The decline stems from high prices, a record sargassum algae bloom in 2026, and reduced government services. Hotels report falling occupancy, workers face shortened schedules, and businesses like a Starbucks branch have closed. The archaeological zone saw visitors drop from 74,385 in September 2024 to 22,100 in September 2026. Officials are responding with the "Tulum Renace" campaign, free beach access, sargassum cleanup, and new Canadian air routes. However, optimism for a Christmas season recovery remains cautious, as the once-booming Riviera Maya destination faces an uphill battle to regain its former appeal.