Tui revives 'yeah right' campaign with billboard referencing Phillip Polkinghorne trial

Tui Breweries has revived its "Yeah Right" advertising campaign with a new billboard referencing the recent trial of eye surgeon Phillip Polkinghorne, who was found not guilty of murdering his wife. The billboard includes provocative language about Polkinghorne's past. The campaign has drawn some complaints and criticism from marketing experts, but Tui plans to continue with more billboards and topical references. The brewery aims to create discussion and humor, distancing itself from more traditional marketing approaches. In addition to the Polkinghorne reference, Tui has also included messages related to other current events, such as a recent arrest of rapper Sean "Diddy" Combs. The campaign has sparked mixed reactions online, with some praising its boldness while others criticize its insensitivity.