Trump's 'Super Intelligence' AI Rebrand Faces Skepticism From Experts

President Donald Trump is pushing to rebrand artificial intelligence as "super intelligence," but marketing experts doubt the term will gain widespread adoption compared to his earlier successful renamings like "Gulf of America." Trump polled followers on Truth Social, where 65 percent of over 50,000 respondents favored "super intelligence," and he promoted the change at the United Nations and in federal guidance. However, experts like University of Chicago professor Jean-Pierre Dubé note the term already has a specific tech meaning—an intellect vastly exceeding human performance—making it premature and potentially confusing. Boston University's Susan Fournier warns the label could heighten public fear of uncontrollable AI, and tech leaders may reject it due to Trump's low credibility. Still, Dubé suggests companies might adopt it if they gain regulatory or infrastructure benefits in return.