Trump returns to White House with expanded merchandise operation and staff product lines

newsweek.com

Donald Trump is set to return to the White House with a well-established merchandise operation. His store features a variety of items, including hats, flasks, and sneakers, capitalizing on his political brand and upcoming inauguration. Unlike previous administrations, many staff members are also promoting their own products. This includes items from Trump's former attorney Rudy Giuliani and others, reflecting a unique blend of politics and personal branding. The Trump 47 Inaugural Collection is already available, offering items like commemorative hats and whiskey glasses. Experts note that the market for MAGA merchandise may continue to grow, depending on Trump's governance.


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