Toyworld opens five new stores in New Zealand despite retail challenges

Toyworld has opened five new stores in New Zealand, located in Whangarei, Milford, Whitianga, Rotorua, and Nelson. This brings the total number of Toyworld locations to 32 across the country. The company has seen strong demand for locally owned retail despite a challenging retail environment. Toyworld is also focusing on enhancing its online platform while maintaining in-store experiences for customers. Toyworld's customer base includes a wide range of ages, with a significant number of older adults purchasing toys for grandchildren. The brand's recent Black Friday sales have been successful, boosting both online and in-store traffic.