Toyota's Noah outsold Nissan's Serena in 2025 minivan sales, driven by strong performance in Japan

news.yahoo.co.jp (Japanese)

Toyota's Noah surpassed Nissan's Serena in 2025 minivan sales, marking a significant shift in the market. Noah and its sibling, Voxy, individually outsold Serena, breaking the previous trend where Serena was the top-selling single model. This indicates a substantial volume advantage for Toyota. The success of Noah and Voxy is attributed to their superior fuel efficiency compared to Serena and Honda's Step WGN, appealing to a broader consumer base prioritizing economy.


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Toyota's Noah outsold Nissan's Serena in 2025 minivan sales, driven by strong performance in Japan | News Minimalist