Tinder aims to improve user experience and safety

Match Group's new CEO, Spencer Rascoff, aims to change the perception of dating apps like Tinder and Hinge, which users feel have become a "numbers game." He plans to focus on user experience and safety. Rascoff is implementing an "ecosystem cleanup" to address bad actors on the platforms. He is also creating a channel for employees to provide feedback on improving products. The company is facing a decline in users, with over half a million leaving Tinder between May 2023 and the end of 2024. Match reported a 5% drop in paying users compared to the previous year.