TikTok users embrace viral 'I understand it now' meme for humorous realizations

The "I understand it now" meme on TikTok originated from Chris "Lethal Shooter" Matthews, who popularized the phrase in a video showcasing his basketball trick shots. The catchphrase gained popularity after he successfully made a shot while navigating obstacles, leading to over 18 million views since June 2024. By November 2024, TikTok users began applying the phrase humorously in various contexts, often to indicate a moment of realization or focus. This trend mimics the slang term "lock in," used when someone becomes serious about a task. The meme has inspired comedic skits about everyday situations, such as flirting or gaming. Some users also created a counter-trend, initially expressing confusion before declaring, "I understand it now."