TikTok users eat frosting, fueling a viral trend

TikTok users are fueling a viral trend by eating frosting straight from the jar, with videos racking up millions of views. The trend, dubbed "frosting mukbangs," features creators consuming large amounts of colorful frosting on camera. These videos, often featuring Funfetti frosting, are popular due to their visually appealing colors and textures, and the taboo nature of eating pure frosting. Nutritionists warn against excessive consumption due to high sugar and fat content, potentially leading to health issues. While some viewers express concern, others see the trend as a way to normalize enjoying treats in moderation. Experts emphasize the importance of mindful eating and understanding one's hunger cues when indulging in such foods.