TikTok strengthens shopper protection against fraud

TikTok is increasing efforts to protect shoppers from fraud and counterfeit goods on its platform. The company removed 30 times more products proactively than after reports in the first half of 2025, aiming to ensure authentic items and a trustworthy shopping experience. These measures include simplifying the IP infringement reporting process and removing millions of videos for violations related to counterfeit goods, seeking to build consumer confidence in in-stream shopping.