TikTok Shop grows with 200,000 creators in Japan

TikTok Shop has surpassed 200,000 creators selling products on its platform, with sales businesses reaching approximately 50,000. The e-commerce feature, launched in June last year, has seen a twentyfold increase in user numbers since its initial month and is growing steadily compared to its rollout in 17 other countries. Challenges in Japan include creators accustomed to fixed-fee corporate promotions rather than performance-based sales, though lower labor costs are aiding growth.