TikTok shares tips for creators to boost views and earnings at Los Angeles summit

TikTok recently held a creator summit in Los Angeles, where staff shared strategies for increasing views and earnings on the platform. The focus was on producing "high-quality content" that engages viewers and showcases expertise. Norissa Samuels, a TikTok creator manager, presented ten tips for effective storytelling. Key advice included having a clear structure, capturing attention quickly, and using engaging visuals and sounds. Despite concerns about a potential U.S. ban, TikTok continues to support creators with guidance on content creation. The summit did not address the divest-or-ban bill, emphasizing the platform's commitment to its users.